YouTube has become an invaluable resource for makeup lovers and beginners alike, offering endless tutorials, tips, and product reviews. The beauty community on YouTube is vast and diverse, with creators from all over the world sharing their knowledge, techniques, and expertise. Whether you’re a beginner trying to learn the basics or an experienced makeup enthusiast looking to experiment with new looks, there’s a YouTube makeup tutorial for you. In this article, we’ll explore the best makeup tutorials on YouTube that are perfect for all skill levels.
Why YouTube is the Best Place to Learn Makeup
Before diving into the top tutorials, let’s take a moment to understand why YouTube is such a great platform for learning makeup. There are several reasons why this platform stands out as an essential tool for makeup education:
- Variety of Techniques: YouTube makeup tutorials cover a vast range of techniques—from basic everyday looks to bold and avant-garde styles. Whether you want to learn how to apply a flawless base, experiment with eyeshadow, or master the art of contouring, there’s a tutorial for it.
- Step-by-Step Instructions: Most YouTube makeup tutorials are incredibly detailed, offering step-by-step instructions and visual guides to help viewers understand each technique.
- Free and Accessible: Unlike makeup classes or personal lessons, YouTube tutorials are free, and you can access them anytime, anywhere. You can pause, rewind, and replay any part of a tutorial until you’re confident in your technique.
- Diverse Creators: YouTube features makeup artists and beauty enthusiasts from all walks of life. You can find tutorials catered to every skin tone, face shape, and makeup style, ensuring that you find a tutorial that resonates with your unique needs.
Now that we understand why YouTube is the go-to place for learning makeup, let’s take a look at some of the best makeup tutorials that you should check out.
1. Jackie Aina – Mastering Makeup for Deeper Skin Tones
Jackie Aina is one of YouTube’s most celebrated beauty influencers, especially known for her work on creating makeup looks that work for deeper skin tones. Her tutorials cover everything from achieving a flawless base to experimenting with vibrant eye looks and mastering the art of contouring.
Why You Should Watch:
- Jackie is known for her honest reviews and tips tailored to people with deeper skin tones, making her channel a go-to for anyone who struggles with finding makeup that works for their complexion.
- She often shares tips on selecting the right shades of foundation, concealer, and setting powders for deeper skin tones, addressing a gap in the beauty community.
Popular Tutorial: Flawless Foundation Routine for Oily Skin – In this video, Jackie demonstrates how she achieves a smooth, long-lasting base, focusing on oil control while maintaining a healthy glow.
2. NikkieTutorials – Bold and Glamorous Looks
Nikkie de Jager, known as NikkieTutorials, is one of the most influential makeup artists on YouTube. She is famous for her bold, glamorous makeup looks, as well as her detailed, easy-to-follow tutorials.
Why You Should Watch:
- Nikkie is known for her versatility. Whether she’s creating a dramatic cut crease or going for a soft glam look, her tutorials are always easy to understand.
- Her high-energy personality makes her videos entertaining and engaging, while her tips and techniques are highly informative.
Popular Tutorial: Power of Makeup – This is one of her most iconic tutorials, where she demonstrates how makeup can transform your appearance, empowering viewers to embrace the art of makeup.
3. Tati Westbrook – The Go-To for Makeup Reviews and Tutorials
Tati Westbrook, also known as “GlamLifeGuru,” is another major YouTube beauty figure who is celebrated for her comprehensive product reviews and makeup tutorials. Tati’s content is well-loved for its thoroughness, and she often includes in-depth reviews of the products she uses in her tutorials.
Why You Should Watch:
- Tati is known for her polished, classic style of makeup. Her tutorials are great for people who prefer subtle, refined makeup looks that are perfect for both day and night.
- She offers a mix of detailed makeup tutorials along with honest product reviews, so you can learn the techniques while also discovering the best products in the market.
Popular Tutorial: Everyday Glam Makeup Tutorial – In this video, Tati walks through a beautiful everyday glam look, using both high-end and drugstore products.
4. James Charles – Innovative Looks with a Bold Twist
James Charles, the first-ever male spokesperson for CoverGirl, has become a global sensation thanks to his vibrant, bold makeup looks and tutorials. His channel features everything from dramatic eyeshadow tutorials to full-face makeup transformations.
Why You Should Watch:
- James Charles is known for his incredible eye makeup skills, particularly his use of bright colors and intricate details. His tutorials will teach you everything from how to create colorful eyeshadow looks to perfecting a flawless winged eyeliner.
- His creativity knows no bounds, often pushing the limits of traditional makeup techniques to create stunning art.
Popular Tutorial: Full Face Using Only Highlighter – In this fun and experimental tutorial, James takes on the challenge of creating a full makeup look using only highlighter, showcasing his creativity and eye for color.
5. Michelle Phan – Classic Beauty with Timeless Techniques
Michelle Phan was one of the original beauty influencers on YouTube, gaining millions of subscribers with her classic, elegant makeup tutorials. Though she took a break from YouTube to focus on other ventures, her old videos remain timeless and extremely helpful for beginners.
Why You Should Watch:
- Michelle’s tutorials are perfect for beginners who want to learn how to create simple yet elegant makeup looks that never go out of style.
- She’s known for her calm and soothing demeanor, making her tutorials feel like a personal, one-on-one lesson.
Popular Tutorial: How to Apply Makeup for Beginners – This video is perfect for those who are just starting out with makeup. Michelle walks you through the process of creating a natural look that enhances your features.
6. Desi Perkins – Soft Glam and Natural Looks
Desi Perkins is a YouTube beauty icon known for her expertise in creating stunning soft glam makeup looks. She is often celebrated for her flawless eye makeup and her ability to balance glam and natural beauty in one look.
Why You Should Watch:
- Desi has a warm, approachable personality that makes her tutorials enjoyable to watch.
- Her looks are versatile and can be worn for various occasions, whether you’re looking for something chic for the office or glamorous for a night out.
Popular Tutorial: Soft Glam Makeup Tutorial – This video shows how to create a soft glam look that’s perfect for everyday wear while still looking polished and put-together.
7. KathleenLights – Fun, Fresh, and Vibrant Looks
KathleenLights is a YouTube beauty guru known for her fun and fresh approach to makeup. She often incorporates vibrant colors and creative combinations into her makeup looks, making her tutorials a hit for anyone looking to try something new and exciting.
Why You Should Watch:
- Kathleen’s tutorials are not only fun but also practical. She provides honest reviews of products while showing you how to create trendy looks that are wearable in everyday life.
- Her channel also includes skincare tips, product recommendations, and occasional lifestyle content.
Popular Tutorial: Beginner-Friendly Eyeshadow Tutorial – This tutorial is ideal for beginners who want to learn how to apply eyeshadow in a simple yet effective way, creating a look that’s vibrant and fresh.
8. Carli Bybel – Elegant and Elegant Yet Simple Makeup
Carli Bybel is known for her sophisticated and elegant makeup tutorials. Her style is chic, soft, and ideal for those who want to achieve a polished look without overdoing it. Carli’s videos are approachable for both beginners and advanced makeup users alike.
Why You Should Watch:
- Carli’s tutorials often feature neutral tones and subtle glam, making them perfect for daytime and evening looks.
- She provides tutorials that are easy to replicate and perfect for everyday occasions.
Popular Tutorial: Everyday Makeup Routine for Glowing Skin – In this tutorial, Carli demonstrates a simple yet elegant makeup routine that gives the skin a natural glow.
9. Bretman Rock – Bold, Colorful, and Fun
Bretman Rock is a YouTube star known for his infectious personality, bold makeup looks, and confidence. He brings an edgy, fun vibe to makeup tutorials that focus on creating colorful and dramatic looks.
Why You Should Watch:
- Bretman Rock’s tutorials are high-energy and entertaining, and his fearlessness when it comes to makeup is refreshing. He’s not afraid to experiment with bold colors and unconventional techniques, which can help you push your own makeup boundaries.
Popular Tutorial: Soft Glam to Full Glam Transformation – Bretman demonstrates how to take a soft glam look to full-on glam using vibrant eyeshadows and bold lips.
10. RawBeautyKristi – Real, Honest, and Relatable
RawBeautyKristi offers honest, raw, and relatable content. Known for her down-to-earth personality and humor, Kristi’s makeup tutorials focus on real techniques and product reviews, with an emphasis on staying true to yourself.
Why You Should Watch:
- Kristi’s tutorials feel like you’re learning from a friend who’s genuinely invested in helping you get better at makeup. She gives honest opinions about products and offers easy-to-follow tutorials.
Popular Tutorial: Best Drugstore Makeup Look – Kristi demonstrates how to achieve a beautiful, full-face makeup look using only drugstore products, making it accessible to everyone.
Conclusion: A World of Makeup Awaits on YouTube
With so many talented creators sharing their makeup expertise, YouTube has become an essential platform for anyone looking to up their makeup game. Whether you’re a beginner or an experienced makeup enthusiast, the best makeup tutorials on YouTube provide valuable insights into makeup techniques, product recommendations, and creative inspiration. From classic, timeless looks to bold and avant-garde styles, there’s something for everyone. So, grab your brushes, head to YouTube, and start exploring the endless possibilities that makeup offers.